There is a quite extraordinary paradox at play here. On the one hand you would expect many lawyers, particularly those that are long in the tooth, to be quite pessimistic, negative and cynical with a hardwired expectation that most...

Law firm marketing consultant Sue Bramall explains the many layered approach which is required when writing legal content for the media and the internet – with a slice of cake – in an article first published on the Knowledge...

In an article first published on Validatum, pricing consultant Richard Burcher explores the question of who is responsible for profitability within a law firm and what firms can do to improve financial management. Legal PR firm, Byfield Consultancy, has just…

In the fifth instalment of the Law Chat webcast series, Simon Tupman explores client-centricity and what defines a successful law firm with George Beaton and Jon Huxley. You can watch the full video by clicking here or on the video…

Okay, perhaps that’s a little rough, suggesting that clients deliberately conceal their real wishes or are plain dishonest about them, but maybe a fairer description would be mercurial – ‘tending to change mood suddenly’ according to the Concise OED. This…

In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed law firm marketing expert Sue Bramall on the subject of client communications and how to manage your marketing to achieve your business objectives during…

During the fourth instalment of the Law Chat webcast series, Simon chats with US lawyer and author J. Kim Wright, J.D. who for much of her career has been an advocate for systems change in the law. You can watch…

Fresh herbs or dried? How much does quality cost? Sue Bramall of Berners Marketing explains why some legal content is tastier than others, and why you should look beyond the headline price. My grandfather had many wonderful sayings, one for…

In the third instalment of the Law Chat webcast series hosted by Simon Tupman, he will chat with internationally recognized lawyer, author and management consultant, Gerry Riskin of Edge International about leadership in the legal sector and the challenges...

In the final installment of his Pricing Transformation series, Richard Burcher advises on how law firms can anchor the new approaches they are taking to pricing in the culture of their law firm. While many law firms have over the…