The team at Berners Marketing have created a useful marketing checklist and other key resources for law firms, which can be used to focus marketing communications in relation to the coronavirus. Last updated 18 March 2020 Free law firm marketing…

How do law firms maximise the benefits of remote working?  What stays the same and what needs to adapt?  What best practice examples are available?  Katherine Thomas has collated her experience of working remotely as well as from running a…

A year on from the Solicitors Regulation Authority’s requirement for pricing transparency on a limited range of services, I had been expecting to see an extension of this requirement to cover more services.  But this year, the SRA’s focus has…

Just as there are many different types of lawyer, there are many options when it comes to choosing a marketing consultant for your law firm. Law Consultancy Network member Sue Bramall shares a few tips for choosing the right one …

In her article for the Solicitor’s Journal, Sue Bramall advises on developing an effective legal content strategy for your law firm’s website to improve your online presence. Knowledge is a law firm’s raw material and yet getting your lawyers to …

One of our key objectives when writing any legal content is to avoid legalese – terms or phrases that the general public is unlikely to be familiar with. Articles need to be accessible to the broadest possible audience if they…

Talk of AI and digital marketing may be on everyone’s lips, but attention to clients and staff will make a big difference in the effectiveness of a firm’s marketing and business development. “I just cannot get the partners to agree,”…

So you want to be innovative? But where should you start? In the first of a two-part series, Katherine Thomas looks at what innovation is, why it matters, and how to do it effectively. The notion of ‘innovation’ has been…

After legal expertise, client relationships are surely a lawyers most valuable asset – and yet managing that information is often given scant attention. A report from Legal IT Insider on the latest developments in the CRM provision for law firms…

PEOPLE FIRST, DIGITAL SECOND! That was my key message to 250 delegates at Lawfest in Auckland last week. It was terrific to see so much interest in the impact of technology on the delivery of legal services and to hear…