‘Unless you have a rigorous process for eradicating all instances of the old branding, you will find it popping up for many years to come.’
Amid all the excitement of planning a rebrand or commissioning a new corporate identity, it can be easy to overlook some of the many offline or digital channels and marketing materials that will need to be updated.
Most law firms will be registered with numerous societies, either in the name of the firm or individual lawyers. Unless you have a rigorous process for eradicating all instances of the old branding, you will find it popping up for many years to come.
Having helped to launch numerous law firms and introduced many new brands for solicitors, Berners Marketing have collated a list of 12 areas that need to be reviewed during a law firm rebrand, and shared them in their free law firm rebrand checklist. It includes sections on:
Their handy checklist will streamline the planning of your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.
Click here to download the Berners Marketing law firm rebrand checklist.
Copyright © Law Consultancy Network - All Rights Reserved.
Website designed by we are CODA - Creative Original Design Agency Leeds
