In her article for the Solicitor’s Journal, Sue Bramall advises on developing an effective legal content strategy for your law firm’s website to improve your online presence. Knowledge is a law firm’s raw material and yet getting your lawyers to …

One of our key objectives when writing any legal content is to avoid legalese – terms or phrases that the general public is unlikely to be familiar with. Articles need to be accessible to the broadest possible audience if they…

Berners Marketing has shortlisted for the ‘Cultivating Talent’ category in Keele University’s Breaking the Mould Awards 2019. This award recognises employers across all sectors who have provided outstanding employment opportunities for Keele University graduates, stimulating and stretching new employees and…

Talk of AI and digital marketing may be on everyone’s lips, but attention to clients and staff will make a big difference in the effectiveness of a firm’s marketing and business development. “I just cannot get the partners to agree,”…

Interested in the intersection between knowledge, learning, innovation and creativity and its place in your business’s success? Ark’s latest multi-author book, with a contribution from our Helene Russell, is now available. Innovation is arguably an integral part of the knowledge…

In May, Sue Bramall will be speaking at an event hosted by fellow Law Consultancy Network member Hélène Russell. The talk will be focused on knowledge management – adding value and raising your profile. When: Tuesday 10 September 2019, 12.30…

After legal expertise, client relationships are surely a lawyers most valuable asset – and yet managing that information is often given scant attention. A report from Legal IT Insider on the latest developments in the CRM provision for law firms…

Given that none of us feel old, should we segment our target market by age?  And if so, is it necessary to adapt our marketing for older clients? There are currently over 15.3 million people aged 60 or over in…

Private client lawyers, solicitors working in mental health law, law firm PSLs, marketing staff, and external copywriters will be interested in a best practice guide which highlights language to avoid when writing about people living with dementia. The free online…

You could hardly go into a public place over the summer without hearing Ed Sheeran on the airwaves. He is one of the most successful musicians ever – once holding nine spots in the top 10 singles chart, a claim…